About the product
Application for gifting wine to a friend. Yes, this is the main functionality of the application. Before making a gift, you can create a greeting card, choose a theme for the card, write a text and attach an audio or video greeting. We can also collect a collection of virtual wines, comment and rate wines. But the main thing is the gift of a bottle of wine in a few simple steps.
- Researching Potential Users
- Identification of user pain points and problems
- Building interaction with the product
- Creating and testing hypotheses
- Designing a convenient user interface
- Conducting interviews
- Making user journey map
- Creating wireframes
- Conducting usability studies
- Creating design system
- Accessibility tests
- Creating high-fidelity prototype and final UI
User experience research
I conducted interviews with users to understand the pain points
that may arise when using the application.
I learned from potential users what problems and pain points they have. I collected these pain points in one group in order to take this into account in the future.
User Journey Map
After identifying user needs, I prepared User Journey Map. This allows us to understand what steps the user will go through in our product. The map will help to understand the principle of user interaction with the product.
The design process consists of information architecture, wireframes, low-fidelity prototype,
usability study, design system, high-fidelity layouts and prototypes.
I created clickable prototypes to test with real users.
We conducted 2 rounds of prototype testing on users and during this time we monitored their actions and took important notes. So we were able to trace the interaction of the user with the product and draw some conclusions.