Luxury watch marketplace

About the product

A watch can be not just an accessory, but also an investment item. The marketplace allows you to buy and sell luxury watches at competitive prices, hold auctions and follow the price history. The platform was created for both an ordinary buyer or seller and a professional trader in luxury items.


  • Researching Potential Users
  • Identification of user pain points and problems
  • Building interaction with the product
  • Creating and testing hypotheses
  • Designing a convenient user interface


  • Conducting interviews
  • Making user journey map
  • Creating wireframes
  • Conducting usability studies
  • Creating design system
  • Accessibility tests
  • Creating high-fidelity prototype and final UI

User experience research

I conducted interviews with users to understand the pain points when creating interfaces. 
I also analyzed major competitors and identified weak and strong points in using their interfaces.

User Interviews

I spoke with users and identified the problems they encountered when using similar marketplaces. I have identified the main pain points that bother users and cause inconvenience or suffering.

  • It is important for collectors to know price analytics
  • The authenticity of the goods
  • Ease of use of the product
  • User Journey Map

    After identifying user needs, I prepared User Journey Map. This allows us to understand what steps the user will go through in our product. The map will help to understand the principle of user interaction with the product.

    Competitor analysis

    For a better understanding of the market and the product, I studied the competitors. Sometimes big competitors shape user experience and habits. We can also identify the strengths and weaknesses of competitors. I have compiled a comparison table to better handle the collected data.

    Design process

    The design process consists of information architecture, wireframes, low-fidelity prototype,
    usability study, design system, high-fidelity layouts and prototypes.

    Information architecture

    Digital wireframing

    Low-fidelity prototype

    I created clickable prototypes to test with real users.

    Usability study

    We conducted 2 rounds of prototype testing on users and during this time we monitored their actions and took important notes. So we were able to trace the interaction of the user with the product and draw some conclusions.

    Design system


    Final UI mockups

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